A love affair with culture and travel serves as inspiration for innovative designer Hideki Seo, and his dedication to his craft is limitless. By day he works as design assistant for fashion great Azzedine Alaïa, but night belongs only to Seo-who has a habit of producing museum-worthy pieces into the wee hours. With clear artistic aspirations, Seo’s whimsical and wildly creative pieces are a testament to many things, including his studies at Antwerp Academy of Fashion, extensive world travels and, of course, his own mind blowing aesthetic. Seo, a man of great humility and graciousness, attributes much of his success to his seven years with Alaïa, whom he refers to as the ‘legend of mode’.
[Jeniffer Wells ALIVE MAGAZINE 2013]